20201019 ML Brief
Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Alexa, can you acquire new customers for marketers?
Jan 6, 2017 by Tim Peterson
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new? - 7 key components to a winning mobile marketing budget in 2017
Jan 6, 2017 by Gilad Bechar
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore. - Entrepreneurial lessons from an amateur poker player
Jan 6, 2017 by Liad Agmon
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup entrepreneur. - Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]
Jan 6, 2017 by Matt McGee
Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
Online Marketing News From Around The Web:
Analytics
- Snapchat Partners With Moat as Part of Its Latest Measurement Play, www.martechadvisor.com
- As Facebook and Twitter stumble on measurement, Snapchat scores brownie points, digiday.com
Blogs & Blogging
- Easy Tips for WordPress Beginners to Get Started in 2017, www.wpexplorer.com
- How Do You Educate People New to WordPress?, wptavern.com
- Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!, www.problogger.net
Business Issues
- Apple is planning its first retail store in South Korea, Samsung’s home turf, venturebeat.com
- Facebook hires Campbell Brown to forge media partnerships, techcrunch.com
Content Marketing
- 10 Common Content Mistakes You Don’t Want to Make in 2017, www.searchenginejournal.com
- 10 Trends Driving Visual Content Marketing in 2017, www.adweek.com
- 10 Ways to Save Time in Creating Content, contentmarketinginstitute.com
- 2017 Content Marketing Resolutions, heidicohen.com
- 3 Ways Brands Can Make Native Advertising More Effective in 2017, contently.com
- Where Should Content Marketers Turn When Hiring New Resources?, www.convinceandconvert.com
Conversion Optimization
- 15 Killer Landing Page Builders, smallbiztrends.com
- Five predictions for conversion rate optimisation (CRO) in 2017, econsultancy.com
- Measure your CRO impact: what, how, and when to test, 3qdigital.com
Copywriting, Design & Usability
- Ten Tips on Writing from David Ogilvy, www.conversationagent.com
Domaining
- How do you feel about domain investing for 2017 ?, www.thedomains.com
E-Commerce
- Amazon is making moves to crack India’s burgeoning second-hand goods market, qz.com
- Good Alexa, Bad Alexa: Amazon’s Talking OS Is Everywhere, www.wsj.com
- In challenge to Amazon’s Zappos, Wal-Mart’s Jet tries on Shoebuy, www.retaildive.com
- Shopify adds another Amazon connection, www.internetretailer.com
Email Marketing
- Email marketing resolutions to strive for in 2017, myemma.com
- Retailers sent a lot more post-Christmas emails than they usually do, www.internetretailer.com
Internet Marketing Industry
- Introducing a New Mobile Dashboard, blog.mailchimp.com
MarTech
- Buyers Cross Boundaries As Ad Tech Grows Up (A Little), adexchanger.com
Mobile/Local Marketing
- AMP Roadmap Update for End-Q4 2016, amphtml.wordpress.com
- 3 Mobile Changes That Will Affect Marketers in 2017, streetfightmag.com
- Apple: Jan. 1, 2017, Was iTunes App Store’s Biggest Day Ever, www.adweek.com
- How Interest Groups Will Improve the Quality of Mobile Content and Ads, www.adweek.com
- Instagram adds Live Photo-to-Boomerang, wider colors for iPhone 7s, techcrunch.com
- Mobile-First Indexing & Mobile Friendliness: What You NEED to Know, www.searchenginepeople.com
- Reaching Tech Shoppers on Mobile, blog.business.instagram.com
- Why SMS – and not social – is the business channel to beat in 2017, www.mobilecommercedaily.com
Other Items
- Welcoming more devices to the Daydream-ready family , https://www.blog.google
Social Media
- Get Started With Instagram Ads In 4 Simple Steps, www.ppchero.com
- Here’s Why The Washington Post Is Growing On Facebook, www.newswhip.com
- How brands are using ‘featured’ tweets, Twitter’s most recent customer service tool, digiday.com
- L’Oreal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes, digiday.com
- Snapchat Spectacles Sales Forecast: $5 Billion by 2020, mediakix.com
- Social media is the link to consumers during red carpet season, www.mobilecommercedaily.com
- Twitter Adds Checkmarks for Verified Accounts to Timeline, www.adweek.com
- Why online publications are ditching comments sections for social, econsultancy.com
- Wikileaks teases mass doxing wave of verified Twitter accounts, arstechnica.com
Video
- Can AR Bolster Retail Sales?, www.emarketer.com
- Facebook Live: How to Stream a Webinar, www.jonloomer.com
- Facebook needs to crack down on fake “Live” videos, techcrunch.com
- Live Video and Marketing: Where the Industry Is Heading, www.socialmediaexaminer.com
- Millennials and YouTube Ads: Most Watch Until They Can Skip, www.emarketer.com
- Video Will Account for 79% of Global Internet Traffic by 2020, tubularinsights.com
- Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences, www.adweek.com
From our sponsors: Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results
