Marketing Day: Amazon preps for holidays, Google acquires Famebit & Instagram news

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon aims for faster holiday shipping by limiting new 3rd-party sellers
Oct 12, 2016 by Matt McGee
Merchants new to Fulfilled By Amazon service can’t use it until December 19.
After 4 months & 125M+ pages indexed, where are we with AMP?
Oct 12, 2016 by Kristi Kellogg
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
I’ll stop the world and link with you
Oct 12, 2016 by Julie Joyce
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
Google acquires Famebit to give creators more branded content opportunities
Oct 12, 2016 by Amy Gesenhues
With more than 25,000 videos created via its platform, Famebit bills itself as the leading self-service marketplace in the branded video space.
Is your content share-worthy? 4 questions to ask
Oct 12, 2016 by Kerry Jones
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks.
Navigating the new waters of live content
Oct 12, 2016 by Caitlin Jeansonne
As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience.
How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds
Oct 12, 2016 by Tim Peterson
As the ratio of ads to posts in people’s news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.
What marketers should know about Instagram’s latest tests and rollouts
Oct 12, 2016 by Andrew Waber
Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Rethinking today’s attribution problem in digital marketing
How should your ad budget impact campaign building?
Best practices for personalizing content at the local level

Online Marketing News From Around The Web:

Affiliate Marketing

Retailers reevaluate their affiliate marketing programs, www.internetretailer.com

Analytics

Creative or Analytical? Marketers Must Now Be Both, www.marketingprofs.com
Predictive Analytics Can Help Get More Value out of Data, www.emarketer.com
Versium-Microsoft Partnership Brings Automated Predictive Targeting to Dynamics 365, www.cmswire.com

Blogs & Blogging

3 Steps That Took Our Blog From 14,000 Readers to Over 400,000, contently.com
My 6 Best Tips for Beating Blogger Overwhelm, www.problogger.net

Business Issues

Facebook hires The Sims’ Rachel Rubin Franklin to lead Social VR team, techcrunch.com
Google and Facebook partner on PLCN submarine cable between Los Angeles and Hong Kong, VentureBeat

Content Marketing

10 Content Marketing Roles for the Next 10 Years, Content Marketing Institute
Eight ways brands can take content marketing to the next level, eConsultancy

Conversion Optimization

How (and why) to build trust on your landing pages, 3qdigital.com

Copywriting, Design & Usability

How Adobe Is Bringing Machine Learning to A/B Testing For Better CX, www.cmswire.com
Website Redesign Exposes the Bones of a Website Project, www.cmswire.com
WordPress Post Formats Guide: All You Need to Know, www.wpexplorer.com

Display & Contextual Advertising

Digital Display Ad Fraud Falling in the UK, www.emarketer.com
Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?, www.marketingprofs.com

Domaining

NameCheap stops selling .xyz domains, DomainIncite

E-Commerce

5 ways to keep your e-commerce site from crashing this holiday season, www.internetretailer.com
Abandoned Cart Messaging for WooCommerce, Magento and Shopify, blog.mailchimp.com
Amazon’s B2B Site Evolving, Growing Rapidly, www.practicalecommerce.com
Amazon’s surprising role in selling Costco’s house brand, Internet Retailer
Ecommerce checkouts: What payment options do users want?, eConsultancy

Email Marketing

25 Holiday Email Subject Lines That Shine, www.verticalresponse.com
6 Ways To Send Emails Your Customers Will Love, unbounce.com
Email Marketing 101: How to Craft Effective Calls-to-Action, movableink.com
How the Movember Foundation Used Dynamic Email Content to Increase Donation Values by 30%, movableink.com

General Internet Marketing

How 3 publishers are staffing for Amazon Echo, digiday.com
How Consumers Feel About Branded Emojis, contently.com
What to Do With Your Marketing Budget Windfall, adage.com

Internet Marketing Industry

Mic and Tubular Labs Announce Partnership, Business Wire
Calvin Wong Joins Tremor Video to Lead East Coast Seller Platform Sales, www.businesswire.com
Get deeper insights into what’s driving your audience growth, myemma.com
LiveRamp Announces IdentityLink to Power People-Based Marketing for Brands, www.martechadvisor.com
Vemba, SpotX Partner On Video Syndication Suite, MediaPost

MarTech

‘Ad tech companies need to do more’: One ad tech executive on tech and creativity, digiday.com
Is All This Technology Making You Less Productive?, www.convinceandconvert.com
Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity, Street Fight

Mobile/Local Marketing

Apps Continue to Battle, But the Mobile Web May Be Catching Up, streetfightmag.com
Drive Sales in Your App this Holiday Season, www.facebook.com
Expert quotes on mastering the mobile marketing funnel, www.tune.com
Top 5 Mobile Tests to Try This Month, www.wordstream.com
What Makes the Perfect Mobile Ad?, eMarketer
Women 86% more likely to make a purchase through a mobile app: report, Mobile Commerce Daily

Other Items

Managing Your Yahoo Account Access is Easier than Ever, Official Yahoo Blog

Reputation Management

Five Essential Reputation Management Tools, www.marketingprofs.com

Social Media

69% of people who post negative Tweets feel more positive after a company replies, reputationrefinery.com
Can Snapchat be marketer friendly?, www.retaildive.com
Facebook has repeatedly trended fake news since firing its human editors, www.washingtonpost.com
Facebook Helped Drive a Voter Registration Surge, Election Officials Say, www.nytimes.com
Facebook is under fire for censorship again, this time for blocking an image of a mammogram, qz.com
Facebook vs. Instagram Ads: Where Should You Advertise?, www.verticalmeasures.com
Facebook, Twitter cut off data access for Geofeedia, a social media surveillance startup, techcrunch.com
Four implications of Snapchat’s update to its Stories page, www.econsultancy.com
Global Spotlight: Instagram in Indonesia, blog.business.instagram.com
Is Snapchat Accessible to Smaller Advertisers?, www.adweek.com
Marketing via LinkedIn, www.adweek.com
NEWS: Snapchat Removes Auto Advance Feature, www.socialmediaexplorer.com
Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers, www.emarketer.com
Social Ad Spend Surpasses Television: New Research, Social Media Examiner
The New Facebook Campaign Planner, PPC Hero
The Top 20 Facebook Stars & Creators To Follow, mediakix.com
Twitter isn’t hosting its annual developers conference, Flight, this year, www.recode.net
Why Many Social Media “Best Practices” are Misleading & What You Should Instead, company-enterprise.myshopify.com

Video

4 Steps to Marketing Your Business Using Facebook Live, smallbiztrends.com
What brands can learn from McDonald’s YouTube fail, digiday.com
While Everyone Freaks Out About Bot-Created Content, Put Your Focus on Video, The Sales Lion
Social Video: How to Stand Out in the News Feed, simplymeasured.com

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