Marketing Day: Amazon pop-up stores, Facebook’s ‘Community Boost’ programs & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 surprising paid-search insights to help you win the holidays
Nov 9, 2017 by Christi Olson
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
Amazon to launch pop-up stores in specific Whole Foods markets
Nov 9, 2017 by Greg Sterling
The company will also have Alexa and Kindle products in roughly 100 Whole Foods markets across the country.
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
Nov 9, 2017 by Mike Thomas
Ad digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.
Local SEO: Driving customer actions for enterprise-level brands
Nov 9, 2017 by Thomas Stern
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.
Unlock the power of 1st and 3rd party data
Nov 9, 2017 by Digital Marketing Depot
First-party data is what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones.
Facebook announces ‘Community Boost’ local training sessions for SMBs and workers
Nov 9, 2017 by Greg Sterling
The program will tour 30 cities across the US in 2018.
15 ways to ride the audience wave
Nov 9, 2017 by Kevin Lee
If you’re not taking advantage of the slew of targeting options available for audiences, you’re missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox.
Startup Mobius Network launches ‘Stripe-like’ API for blockchain access
Nov 9, 2017 by Barry Levine
Through Mobius’s new API and application store, marketers can readily gain access to blockchain-based transparency and reward tokens.
Janrain to Gigya customers: Come aboard
Nov 9, 2017 by Barry Levine
Following SAP Hybris’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence.
Report: Mobile users start with social apps, then move on to browsers and search
Nov 9, 2017 by Greg Sterling
More apps are being used per session, further fragmenting digital media time.
Pew Research Center says 45% of Americans get their news from Facebook
Nov 8, 2017 by Amy Gesenhues
The number of people getting news from social media continues to increase.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
Nov 9, 2017 by Barry Levine
Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.
RiskIQ adds GDPR analytics feature to its Digital Footprint service
Nov 9, 2017 by Robin Kurzer
The company’s analysis of major US banks reveals that 68% are not GDPR-compliant.
A CMO confession: The 5 marketing lies I’ve told myself
Nov 9, 2017 by Joe Hyland
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome.
Delivering great customer experiences doesn’t happen overnight
Nov 9, 2017 by Dayle Hall
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.

Online Marketing News From Around The Web:

10 Reasons to Ditch Your Marketing Funnel Report, CMS Wire
14 Skills for New, Growing, & Mature Content Marketing Programs, Content Marketing Institute
3 Ways to Reach More Customers with Social Media this Holiday Season, Constant Contact
4 principles for building a Super Bowl campaign without a TV ad, Think with Google
B2B Ecommerce Best Practices for Today and 10 Years in the Future, Shopify
Google AdSense Ad Balance Tool Officially Back, Search Engine Roundtable
How to Run A Scaleable Holiday Marketing Program, Marketo
Snapchat’s big redesign planned for December 4: Here’s how it will work, Business Insider
Study: Brands need to fire up influencers during the holidays, Mobile Marketer
Video Consumption is Increasing and Media Publishers and Influencers are the Real Winners, Tubular Insights

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