Marketing Day: Amazon news, Mark Zuckerberg’s manifesto & Snap Spectacles

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon matches Walmart, drops free shipping minimum to $35
Feb 20, 2017 by Matt McGee
Move comes a year after the minimum price went up to $49, and just weeks after Walmart offered its own similar deal.
Mark Zuckerberg’s manifesto: How Facebook will connect the world, beat fake news and pop the filter bubble
Feb 20, 2017 by Greg Sterling
The CEO describes the next phase of Facebook in a nearly 6,000-word missive.
The Digital Marketer’s Guide to AI-Powered Conversion Rate Optimization
Feb 20, 2017 by Digital Marketing Depot
Conversion rate optimization (CRO) is a data-driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper from Sentient Technologies will tell you how AI can get you back to the critical parts of marketing.
How to write PPC text ads in 2017’s sophisticated environment
Feb 20, 2017 by Matt Umbro
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
Feb 20, 2017 by Amy Gesenhues
The US Department of Commerce reports total e-commerce sales in 2016 reached $394.9 billion.
Facebook Jobs makes having a Page that much more valuable for SMBs
Feb 20, 2017 by Greg Sterling
Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.
Turn your email challenges into opportunities to get more personal
Feb 20, 2017 by James Green
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities.
Snap starts selling Spectacles, accessories online ahead of IPO
Feb 20, 2017 by Tim Peterson
Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.
A 9-step guide to increase your landing page conversion rate
Feb 20, 2017 by Khalid Saleh
How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.
MarTech Landscape: What are VAST and VPAID?
Feb 20, 2017 by Barry Levine
Short answer: They help to make the video ad ecosystem possible.
The 4 truths of programmatic marketing
Feb 20, 2017 by Malcolm Cox
As we enter an era of data and social science coming together, contributor Malcolm Cox takes a look at how communication planning has changed over the past decade and the lessons that can be adapted to the Programmatic Age.
Reports: Digital, especially mobile, driving trillions in offline retail spending
Feb 17, 2017 by Greg Sterling
Mobile-influenced in-store buying alone already over $1 trillion.
Grow customer loyalty and usability with in-app real-time personalization
Feb 17, 2017 by Digital Marketing Depot
Content optimization, real-time personalization and responsive iterations are some of the tactics that can help you grow your revenue and increase customer loyalty. This white paper from Insert will show you several examples of personalization tactics applied to apps that can help you fight churn, increase user satisfaction and meet your business KPIs.

Online Marketing News From Around The Web:

Analytics

A Marketers Guide to Real Time (Streaming) Analytics, MarTech Advisor

Blogs & Blogging

How Monetizing Your Blog Could Lose You Business, Search Engine People
How to Persuade Influencers to Write for Your Site, Stone Temple
The Ultimate Guide to Instagram…for Bloggers, Blog Tyrant

Business Issues

Amazon promises 15,000 new full-time jobs in Europe amid regulatory scrutiny, VentureBeat
Apple buys Israel’s facial recognition firm RealFace – report, The Times of Israel
Bill Gates is still mixing it up at Microsoft in his spare time: ‘I love what’s going on there – it’s fun’, GeekWire
Snap, Inc.’s Head of Revenue Products, Sriram Krishnan, Leaves the Company, MarTech Advisor
Yahoo announced global content partnerships with The Telegraph, the guardian, The Independent, Evening Standard and Hearst UK, Yahoo

Content Marketing

4 Content Marketing Things That Turn Off Your Audience, Content Marketing Institute
B2B Content KPIs: What Are Your Startup’s Goals?, CopyPressed
How Snackable Is Your Content?, UXmatters
How to Build Trust and Enhance Your Influence with Content Marketing, Copyblogger
How to Create a Promotional eBook for Your WordPress Website (in 4 Steps), WPExplorer
The Current State of Content Marketing, The Blog Herald
The Most Provocative Question Regarding Your Content, Compukol
What Is Content Marketing? Definition, Importance, & Examples, MediaKix

Conversion Optimization

6 Advanced B2B Lead Conversion Tracking Methods, Kiss Metrics

Copywriting, Design & Usability

8 Best Practices for Mobile Form Design, UXmatters
How to Make Your Website a Powerful Marketing Machine, Jeff Bullas
Improving User Satisfaction Through Design, UXmatters
Learn how to design for privacy and security from Facebook’s Benjamin Strahs, TechCrunch
Strategic SEO Decisions to Make Before Website Design and Build, Moz

Domaining

Phishing in new gTLDs up 1,000% but .com still the worst, Domain Incite

E-Commerce

Cross-border e-commerce and online food sales grow over 80% in China, Internet Retailer
Ebay Survey Results Point to More People Buying and Researching Cars Online, Adweek
Ecommerce in Canada: Its Time Has Come, eMarketer
What Your Visitors are Thinking Right Before They Click “Add to Cart”, Shopify Plus

General Internet Marketing

4 Ways Digital Marketing is Changing in 2017, Facebook for Business
Why Millennials Avoid Impersonal Brand Experiences Online, MarTech Advisor

MarTech

“So much of it is a con” Confessions of a veteran ad tech developer, Digiday
5 things marketers need from artificial intelligence, Tune
Unlocking the potential of eye tracking technology, TechCrunch

Mobile/Local Marketing

Current Trends And Future Prospects Of The Mobile App Market, Smashing Magazine
What a global head of mobile gaming wishes marketers knew, Tune
WhatsApp now lets you post status updates that disappear within 24 hours, VentureBeat

Social Media

7 Keys to Facebook Advertising Success, Jon Loomer Digital
Are Snapchat’s Sequential Ads Ready for Primetime?, www.adweek.com
Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage, ScreenWerk
Five Ways Social Distribution Has Changed Since 2014, NewsWhip
How Social Sharing Fits Into the Customer Journey, Simply Measured
How to Be Successful on Social Media with Content Curation, Search Engine Journal
How to Create Instagram Lead Ads, Social Media Examiner
Social Media 101: Managing your social media presence, VerticalResponse Blog
Social Media Advertising: Get Started with Instagram Ads, Top Rank Marketing Blog

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