Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Mar 30, 2018 by Ginny Marvin
The change signals a new phase for the social giant and its advertisers as regulation pressures mount.
Facebook’s removing third-party targeting data: What marketers need to know
Mar 30, 2018 by Ginny Marvin
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when.
How to turn video into sales: SMX West recap
Mar 30, 2018 by Ginny Marvin
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Mar 30, 2018 by Robin Kurzer
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.
BIMI launches to add trusted logos to emails
Mar 30, 2018 by Barry Levine
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.
The rise of passive opt outs: Four ways to boost engagement
Mar 30, 2018 by Kyle Henderick
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.
Apple iOS 11.3: Business Chat and privacy as a marketing tool
Mar 29, 2018 by Greg Sterling
Amid a number of new features, these two could have the most impact.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

The MarTech Minute: CDP expands into Europe, Maritz spins off an agency and more
Mar 30, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Helpshift unveils AI designed for customer service
Mar 30, 2018 by Barry Levine
Its new SensAI is designed for messaging-based customer service.
In eBay’s DOOH campaign, the weather plays a starring role
Mar 30, 2018 by Barry Levine
This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages.
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Mar 30, 2018 by Scott Vaughan
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Mar 30, 2018 by Robin Kurzer
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

Online Marketing News From Around The Web:

How retailers are growing their financial services capabilities, Digiday
Here are the internal Facebook posts of employees discussing today’s leaked memo, The Verge
As marketing data proliferates, consumers should have more control, TechCrunch
Apple is aggressively hiring Siri engineers after widespread criticisms, VentureBeat
Study shows social media echo chambers might actually be a good thing, The Next Web
As fallout from Facebook and Cambridge Analytica continues, marketers shrug, AdAge

The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech appeared first on Marketing Land.

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