The Future of CX with Larry Ellison
Improve the customer experience by understanding customer-managed journeys
Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. This means moving from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge.
By understanding actual customer behaviour, businesses will gain what’s really important, customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time.
Read “Customer-Managed Journeys: Beyond the Map to Actionable Journey Insight“, presented by Arke Systems, and find out more.
Visit Digital Marketing Depot to download this MarTech white paper.
From our sponsors: Improve the customer experience by understanding customer-managed journeys
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