20201019 ML Brief
Identity is having its moment, but most martech isn’t ready
Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity.
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And it’s about time.
[Read the full article on MarTech Today.]
The post Identity is having its moment, but most martech isn’t ready appeared first on Marketing Land.
From our sponsors: Identity is having its moment, but most martech isn’t ready
