Identity is having its moment, but most martech isn’t ready

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Have you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing technology landscape grew a little denser. Nestled under the data management platform (DMP) category, and to the right of the increasingly hyped customer data platform (CDP) grouping, lies a new class of martech: identity.

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And it’s about time.

[Read the full article on MarTech Today.]

The post Identity is having its moment, but most martech isn’t ready appeared first on Marketing Land.

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Identity is having its moment, but most martech isn’t ready

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