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Forrester study: How marketing analytics increases business performance
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that:
Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together.
On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing performance when they deploy a complete marketing analytics stack of five or more tools. Clearly, the right tools are critical to success.
Visit Digital Marketing Depot to download the full study and learn more.
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