The Future of CX with Larry Ellison
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.
Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?
Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.
- Best practices to scope out the data you need to get up and running
- The “gotchas” to avoid in building your CDP
- “Must have” CDP capabilities to unify data from multiple sources
Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.
The post Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think appeared first on Marketing Land.
From our sponsors: Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think
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