The Future of CX with Larry Ellison
Creating a B2B Marketing Plan for 2016 [infographic]
Don’t get left behind, follow these 7 Steps to Brilliant B2B Marketing!
Many Business-to-business (B2B) companies are already successfully getting great results using marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation or a simple email auto response system.
But often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan. To create an infographic showing the latest research on how companies are using inbound marketing, we’ve researched how B2B companies are using digital marketing. The results across different studies show that while many companies are delivering brilliant results, many could do more.
Our new infographic shows a planned approach based on our B2B marketing planning guide written by Rene Power and I. We originally published a similar infographic back in 2012, and this December 2015 update has the latest B2B marketing stats to inform your 2016 B2B marketing plan.
We hope you find the infographic useful, we’ve included advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing
Recommended Guide: Brilliant B2B Digital Marketing
In this ebook René Power shows you what to review to take your online marketing to the next level if you market to other businesses.
Download Brilliant B2B Marketing.
From our sponsors: Creating a B2B Marketing Plan for 2016 [infographic]
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