AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing…
Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers…
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep…
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake. The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000…
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR)…
To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its mishandling of user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what…
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location…
It’s difficult not to be awed by the LUMAscape, both in its growth rate and in the level of innovation that it represents. Consider this: in 2011, there were only 150 unique companies on the LUMAscape, in 2018 there are 7,000. And it’s not merely a matter of vendors throwing their hats into the ring…
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Initiative CEO calls out Facebook, says he’s advising clients to pull adsDec 21, 2018 by Amy Gesenhues Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over…
