This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also a chance the U.S. will see…
The post ML 20200817 appeared first on Marketing Land. From our sponsors: ML 20200817
What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing management. Local SEO. Local landing pages. Reputation management. Paid search and social media. Industry experts agree that accurate, up-to-date business location data is the lynchpin for all local marketing initiatives. Enterprises must first assess the…
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…
The post ML 20200814 appeared first on Marketing Land. From our sponsors: ML 20200814
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay. In Fluency, MSL has an AI-driven…
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The post ML 20200812 appeared first on Marketing Land. From our sponsors: ML 20200812
Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the one purchasing experience with roots still deep in the 20th century is the car-buying process. Then COVID hit. Operations went from finance, sales and service transactions handled in person, to layoffs and streamlined processes. While…
The post ML 20200811 appeared first on Marketing Land. From our sponsors: ML 20200811
