In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. But what did Budweiser see in VTEX? Along with facilitating contactless ordering and delivery in international markets, VTEX has staked a claim to being “the world’s first…
Back to school can often look different state by state and school district by school district, but one thing we know is this year’s back to school season will not be anything like what we have seen in the past. With COVID-19 cases increasing across the United States, states and local school districts are responding…
It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers…
It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. There are many ways to manage documentation, and the correct decisions…
COVID-19 may be keeping you from in-person conferences, but you can still stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies. Join thousands of senior-level marketers online, this October 6-8, at MarTech (for free)! This exclusive virtual experience is designed to connect you directly with leading…
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If you’re a marketing team that’s been caught up in a process that’s preventing you from getting work out the door quickly, you may have a flow problem. A flow problem is when your company’s internal processes are causing a traffic jam and a lot of marketing work gets started, but somewhere along the line…
The post ML 20200821 appeared first on Marketing Land. From our sponsors: ML 20200821
In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior….
With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector? It depends…
