How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat,…
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There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital…
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are…
Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a…
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GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago. The survey asked questions about trust, compliance…
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence capabilities. The new Datorama marketplace will allow developers to build apps for marketers on the Datorama platform, as well as on the Salesforce AppExchange. Datorama’s AI capabilities will be generally available to developers through the…
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