In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state constitution and, more or less, the Bill of Rights. The 4th Amendment in the United States Constitution’s Bill of Rights states: “The right of the people to be secure in their persons, houses, papers, and effects,…
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Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn, email…
You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs in the mail. Before becoming the most popular over-the-top (OTT) streaming service on earth, with almost 150 million…
Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer of location-based attribution for digital and traditional advertising. On Thursday, Foursquare announced it had acquired Placed from Snap for an undisclosed sum, but less than $150 million. Foursquare simultaneously announced a new $150…
In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram. The possibility that Instagram – a primary platform…
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LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. A LinkedIn spokesperson…
One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change…
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data…
