Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over the place, requests are coming…
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In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We barely followed any of it….
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A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers would…
The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms. Other critics of “big tech” believe that there’s too much power concentrated in too few companies. In…
Over the past few weeks, senior-level marketers like you have told us the workplace challenges and pain points they’ve faced… and the creative and practical solutions they’ve devised to overcome them. Those journeys are the foundation of the newly redesigned MarTech® agenda. Marketing experts of all stripes will tackle some of the most vexing aspects…
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Apple is doubling down on privacy as a differentiator against Android. Yesterday at Apple’s WWDC conference the company emphasized privacy and announced two features of iOS 13 that give users more control over their data: “just once” location sharing and sign-in with Apple. Just once location sharing. Just once sharing joins, “never,” “while using the…
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