ML 20200901
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Category: Digital Marketing
Epsilon launches brand consideration metrics at individual level
Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a brand consideration…
The need to take a fresh look at consumer data
Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often focused on major life events like marriage, birth of a child or purchase of a…
Next on MarTech Live: Is this the time to be innovating with Your Martech stack?
On Wednesday, September 2 at 2pm ET, MarTech Today’s, Editorial Director, Kim Davis, continues the MarTech Live series by talking with expert technologists about experimenting with your martech stack, whether or not now is the time to review your technology, and the changing role of marketing operations. Kim’s guests will be: Anita Brearton, co-founder and…
ML 20200831
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ML 20200828
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Replay: MarTech Live explores the many minds of marketing technologists
Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that are elevating the craft in new ways by leveraging technology, embracing innovation and ever blowing the whistle for change. So it seemed there was no better theme for our inaugural season of…
See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports
Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the…
ML 20200827
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ML 20200826
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