Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day globally with sales coming from 17 countries and sales hitting $4.19 billion. But what if…
Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback is constantly surfacing about your company, your products, and the experiences you do or don’t deliver. This is happening whether you like…
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching a revamped experience for environment and position targeting settings on August 26, 2019. The changeswill include updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting…
Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was built to allow brands to be more creative with their email marketing strategies, offering increased opportunities for more engaging, interactive and streamlined experiences for Gmail users. With AMP, marketers can code…
On February 2018, Google implemented ad filtering for “annoying” and intrusive ads in Chrome in North America and Europe. This had been pre-announced in 2017 and was intended to compel publishers to adopt advertising standards established by the Coalition for Better Ads. Chrome has 64% of global browser market. The industry group was created in…
I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to it. This bothers me because many of today’s best practices evolved from a yearning for innovation and guidelines in email’s Wild West early days, when we were writing…
Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. “We know that people don’t like posts that are sensational or spammy, and…
Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, the retailer has set its sights on also challenging the giants of brick-and-mortar including Walmart, Costco and Target. To that end, Amazon is poised to implement a long-rumored change to force smaller vendors (less than $10M…
Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state privacy laws – especially the California Consumer Privacy Act (CCPA), which is set to take effect six months from today….
As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around…
