20190723 ML
The post 20190723 ML appeared first on Marketing Land. From our sponsors: 20190723 ML
Category: Digital Marketing
20190722 ML
The post 20190722 ML appeared first on Marketing Land. From our sponsors: 20190722 ML
Marketing salary survey 2019: Compensation trends in the U.S.
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals. Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in…
mParticle’s new API could help marketers with “anonymous user” data
Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration. Why we should…
20190719 ML Brief
The post 20190719 ML Brief appeared first on Marketing Land. From our sponsors: 20190719 ML Brief
4 ways to future-proof your UX
Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great part in it, making online content accessible to most. To reach full accessibility though, UX should go the extra mile and focus on an age group often overlooked: the users over 65….
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
This year’s two-day Prime Day event has come to a close, and Amazon reported it was the biggest shopping event in its history. Prime Day sales totaled more than Amazon’s 2018 Black Friday and Cyber Monday revenue combined, according to the company. “Prime members purchased more than 175 million items throughout the event. Prime Day…
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop changing. People’s media consumption habits are far more fragmented, and incremental reach is increasingly more expensive. TV is no longer the solution to reaching mass-market in isolation….
Report: Amazon Prime Day isn’t just for Prime members any more
Amazon’s days of owning the biggest shopping day(s) of the summer may be numbered. Large retailers, companies with more than $1 billion in annual revenue, experienced a 64% increase in sales during the first day Prime Day this year, compared to their average Monday sales, according to Adobe. That’s up from last year when the…
How to make video ads work for your local business
Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, drive conversions or sell products – a good video ad strategy is hard to beat. Unfortunately, video advertising is a lot more complicated than your typical text,…
