20190729 ML
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Category: Digital Marketing
Amazon’s high-flying advertising growth levels out
Amazon’s advertising business had it’s second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the majority of an “Other” revenue category in its earnings reports.) The first was the holiday fourth quarter last year. While $3 billion in an off-holiday, non-Prime Day quarter is…
Proposed NYC law would ban sharing of location data within the city
Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits. In other words, the party that collects or captures the data could not share it with…
20190726 ML
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D2C brands are driving up customer acquisition costs – and it’s time to course-correct
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken wallscape stretched across a block of bars around the corner. It’s a delicate balancing act for brands teetering between the worlds of traditional…
20190725 ML
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Snap continues to march forward with solid gains during the second quarter of 2019
Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. That’s just shy of the $390 million it generated in the fourth quarter of last year, which enjoyed the benefis of the holiday season. The upswing continued on the user front as well, with…
20190724 ML
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US Justice Department to launch expansive new investigation into big tech firms
According to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies are “unlawfully stifling competition.” It will take aim at Google, Apple, Facebook and Amazon. Notably absent is Microsoft, once the primary focus of the government’s antitrust ire. Taking investigations to another level. The WSJ…
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection…
