Pinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second quarter of this year — up 62% year-over-year, and nearly $60 million more than it earned during the first quarter of 2019. Of the $261 million it earned, $238 million came from the U.S. The…
Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian Craigslist” – a term he used to explain why the site underwent a major overhaul last year, rebuilding the platform from the ground up. “The desktop website has not meaningfully changed in…
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns,…
Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be large, interactive pieces. For John Deere, content marketing took the form of a print magazine all the way back in the 1800s! Regardless of…
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Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers. The app-ads.txt specification, launched earlier this year by the IAB Tech Lab, allows app…
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the…
Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets…
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and…
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