SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use cases including market sizing, brand tracking, ad testing, content marketing and customer profiling – among others. The solution will be expanding its capabilities to improve marketers’ research experiences with the launch of SurveyMonkey Audience Premium. Why we…
Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of workers feel they’re living up to their creative potential. Why is there a gap this large, and what can business leaders do about it? It represents…
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer…
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Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their Facebook accounts. The new tool will first launch in Ireland, South Korea and Spain before getting…
There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone…
With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it. Companies need a CMS that allows them to turn great ideas into reality quickly,…
In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are only as effective as what we know about our customers. In particular, customer location data has emerged over the…
Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.” Game on. In the spirit of understanding the state of all things account-based, here’s…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend…
