For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse. Then the pandemic hit, and digital strategy accelerated by six years, according…
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“How do I manage my marketing budget during a crisis?” “What’s the best way to future-proof my martech stack?” “Can AI really help me deliver better customer experiences?” “I need to get the C-suite on board with martech. Where do I begin?” “How can I continue to learn and grow as a marketer during these…
While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? Related Webinar: 4 Ways to Get…
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Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July,…
Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. It just might be that one of those personas—the modelers—is the hottest role in martech. “Really their expertise is around the data, and this is not just…
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