Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles of working with siloed teams…
“That has to be the dumbest ad I’ve ever seen,” exclaimed my wife. Our regular viewing of “The Handmaid’s Tale” on Hulu was (once again) interrupted by an ad whose inanity was surpassed only by its ugliness. As a researcher with one foot still in the advertising world I signed us up for an ad-supported…
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With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend…
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the rollout of XLOOKUP – a…
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Android 10 (formerly named Q) begins rolling out now to Google’s Pixel phones. Non-Pixel Android devices are supposed to get the update later this year. Announced at Google I/O, it boasts a range of new features including: New privacy and security features (including around location).A number of “digital well-being” controls to limit screen time and…
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The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to transform how marketers run their technology ecosystems. But the research firm also noted that CDPs are heading toward the “Trough of Disillusionment” after passing the “Peak of Inflated Expectations,” meaning that marketers…
