This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s tag suggestion replaced with face recognition setting. Earlier this week, Facebook announced that anyone…
“That has to be the dumbest ad I’ve ever seen,” exclaimed my wife. Our regular viewing of “The Handmaid’s Tale” on Hulu was (once again) interrupted by an ad whose inanity was surpassed only by its ugliness. As a researcher with one foot still in the advertising world I signed us up for an ad-supported…
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With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend…
For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the rollout of XLOOKUP – a…
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Android 10 (formerly named Q) begins rolling out now to Google’s Pixel phones. Non-Pixel Android devices are supposed to get the update later this year. Announced at Google I/O, it boasts a range of new features including: New privacy and security features (including around location).A number of “digital well-being” controls to limit screen time and…
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The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to transform how marketers run their technology ecosystems. But the research firm also noted that CDPs are heading toward the “Trough of Disillusionment” after passing the “Peak of Inflated Expectations,” meaning that marketers…
