If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize…
“TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with content across devices and channels, with a growing number using over-the-top (OTT) and connected TV (CTV) as a supplement or replacement to linear television. According to eMarketer, 57.2% of the U.S. population will watch CTV in 2019, up…
The post 20190913 ML Brief appeared first on Marketing Land. From our sponsors: 20190913 ML Brief
The post 20190912 ML Brief appeared first on Marketing Land. From our sponsors: 20190912 ML Brief
Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer Journey…
“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear is definitely real, particularly for…
Facebook’s Account Kit for app developers is being deprecated in March 2020. Facebook is ending its Account Kit function next year, a feature developers could integrate into their apps to allow users to register and log into an app using either their phone number or email address without having to enter a password. Access to…
PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years, in particular, AI and machine learning have fueled extraordinary advancements in PPC by enabling unprecedented targeting and the improved performance that results when ads are shown to the right audience. Everyone working in…
The post 20190910 ML Brief appeared first on Marketing Land. From our sponsors: 20190910 ML Brief
Cloud-native communication platform Dialpad announced a number of new features to its UberConference solution. The latest enhancements could allow organizations to collaborate in a virtual environment with administrative tasks being driven by natural language processing (NLP) and artificial intelligence. Why we should care We are all familiar with the struggles of working with siloed teams…
