250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses and sending domains for deliverability analysis via an API. Google Postmaster Tools, launched in 2015, is a resource for high volume senders to analyze email performance…
Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going to be compelling. And it is. Working with Ancestry.com for a little over a year, Roman has overseen a radical shift in how consumer data is augmented, cleansed and segmented to drive a customer-first digital…
Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel…
Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop. That’s according to an analysis of 10 million ad clicks across 100 accounts by digital marketing agency AccuraCast. Mobile conversions growing but less valuable. But…
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Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced triple-digit growth each quarter, reaching approximately…
The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft,…
Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale in years to come. The…
Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure. As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure. Microsoft Advertising (my…
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand –…
