20191029 ML Brief
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Category: Digital Marketing
Pro Tip: Every new project starts with breaking down silos
Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the same goal, but rarely are they all navigating according to the same roadmap. Let’s take a look at four necessary elements in getting everyone on…
20191028 ML Brief
The post 20191028 ML Brief appeared first on Marketing Land. From our sponsors: 20191028 ML Brief
Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook makes space for news. Facebook has confirmed to Marketing Land it will not be…
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its holiday marketing strategy. The company dropped prices on a number of items beginning on Friday and is launching multiple technology tools…
Want to connect with the Gen Z crowd? Don’t shy away from social issues
Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and indirectly influences $333 billion in household spending annually, according to a Barkley report. That’s a lot of dollars up for grabs for brands who know how…
How to find your ideal SEO agency
As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in…
20191024 ML Brief
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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not…
MasterCard buys SessionM for tighter credit card-loyalty program integration
Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers. Loyalty…
