This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook confirms Groups data breach caused by API bug. The company said that private Groups…
When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as creepy by going too far with the details they use to…
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Salesforce launched a new content management platform on Thursday, the Salesforce Content Management System. By entering the CMS space, Salesforce aims to give content marketing teams a tool anyone can use — “from novices to experts” reads the announcement — and capable of creating personalized content powered by Salesforce CRM data. Salesforce calls it a…
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Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new role: Journey Manager. “I would argue that every single thing your organization does influences the customer journey,” said Bodine. Bodine shared her ideas on the journey manager role…
Think, write, design. Copy, paste, send, receive, call, chat, approve, feedback, edit, call, chat, copy, paste, click-click. Only the first three of the above activities — think, write, design – belong on a content marketer’s daily to-do list. This is what we should be spending our time on. Everything else takes up our workdays, evenings,…
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Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft is only the tip of the iceberg; program rules violation, unauthorized redemptions, privilege escalations, flawed integrations and data breaches are also on the rise. To complicate matters, the increasing complexity…
TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for Developers program. The SDK includes new tools to help third-party apps and developers…
