This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. LinkedIn cracks down on bad accounts and spam. Last week, LinkedIn released its latest Transparency…
Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone…
As we’ve been exploring the Periodic Table of Email Optimization and Deliverability in recent weeks, we’ve looked at Permission, Trust, Infrastructure and Audience. This time, we will go into another critical set of elements — those involving Content. First and foremost, in this age of smartphones and tablets, it’s critical that your emails are designed…
The post 20191122 ML Brief appeared first on Marketing Land. From our sponsors: 20191122 ML Brief
The post 20191121 ML Brief appeared first on Marketing Land. From our sponsors: 20191121 ML Brief
We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a frustratingly irritating problem because you’re not doing anything wrong per se. The job will still get done, it just takes a lot…
There’s no denying that when it comes to user experience, television advertising is king. It’s hard to beat reaching your audience when they’re relaxing at home on the couch, ready to watch their favorite shows. The only problem is that for performance marketers, television has never been great. The term “broadcast” sums it all up…
The post 20191120 ML Brief appeared first on Marketing Land. From our sponsors: 20191120 ML Brief
The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination…
Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations. The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood…
