Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with your sales team this year, tracking that lead at every stage and attributing all the way down.— AJ Wilcox Read More SEO Focus on the impact of the user, not Google Google’s getting way more qualitative and…
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Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having the highest open rates of over 30% — an increase of nearly 11% over the course of 2019. The Automotive and Aerospace industry had the…
The post ML 20200102 appeared first on Marketing Land. From our sponsors: ML 20200102
The post ML 20200101 appeared first on Marketing Land. From our sponsors: ML 20200101
At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the martech industry seeing 246 mergers and acquisitions in the first half of 2019 alone, according…
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“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, interruptive and distracting. In fact, they’re so generally loathed that their inventor, Ethan Zuckerman, has apologized publicly for creating them. So why do we as marketers keep using them? Although Zuckerman’s original…
Amazon began heavily promoting free one-day delivery for Prime members earlier this year. Amazon said it attracted a record number of new Prime customers and trials this holiday season. More than 5 million people signed up new Prime memberships or free trials in a single week this holiday season, the company announced in a holiday…
Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts. Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in…
