Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments. Facebook and Snapchat launched new…
The post ML 20200110 appeared first on Marketing Land. From our sponsors: ML 20200110
Facebook quietly announced a new feature coming later this month that will allow users to control whether or not an advertiser can show ads to them using a Custom Audience list. “People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in an ad. But now…
The post ML 20200108 appeared first on Marketing Land. From our sponsors: ML 20200108
Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in…
Product experience management (PXM) platform Salsify and e-commerce image provider Snap36 have announced a partnership that integrates the companies’ technologies and supports 360-degree — also called “spin” — image integration on Walmart.com. Walmart is one of the first retailers to implement 360-degree product images across its entire site. Why we care The Salsify platform allows…
Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend…
The post ML 20200107 appeared first on Marketing Land. From our sponsors: ML 20200107
PubMatic has released a new Identity Hub as part of its Prebid User ID module. The enterprise identity management solution gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. The newly launched Identity Hub directly integrates with existing partners of PubMatic’s Prebid…
Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue, and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are…
