The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at…
Tissa Hami, a speaker at HubSpot’s Inbound conference, offers diversity, equity and inclusion training through her company Korsi Consulting. Nothing unusual about a diversity consultant, you might think: what’s unusual about Hami’s story is how she became one. Her initial are depressingly familiar. She joined a well-known white shoe law firm out of college as…
There are a number of common phrases that speak to the power of “small” things. “Good things come in small packages” or “small but mighty” are just a couple that come to mind. But small content – in length, but especially in size on a handheld screen – holds enormous significance for brand storytelling and…
First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes…
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help…
Are you eager to build rewarding customer relationships? Struggling to manage your martech stack? Ready to get on board with social commerce? Just-announced MarTech sessions tackle these (and more!) specific marketing challenges. Join us online, October 6-8, for three days of free tactic-rich training designed to address your marketing needs — all led by real-world…
With no preseason games due to the COVID outbreak, the 2020 NFL regular season is perhaps the most anticipated in its 100-year history. But for the NFL’s Minnesota VIkings, the 2020 offseason led to the creation of customer experiences that had just as much to do with community as catches, and just as much to…
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On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia…
Taboola, the content discovery and native advertising platform today announced a partnership with Intergal Ad Science (IAS) to deploy its brand safety technology within Taboola’s discovery platform. Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion users, with a native ad offering which monetizes…
