ML 20200213
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Category: Digital Marketing
Soapbox: Does the demise of third-party cookies mean we’re back to the future?
The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on…
7 mistakes to avoid when optimizing your Instagram account for SEO
Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers,…
ML 20200212
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ML 20200211
The post ML 20200211 appeared first on Marketing Land. From our sponsors: ML 20200211
How to use agile marketing to prioritize high-value initiatives and improve productivity
We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiatives that focus on value, which actually helps productivity. Learn how agile…
ML 20200210
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Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram password leak. Social Captain, a social tech startup aimed at helping users boost Instagram…
Danny Sullivan to keynote SMX Advanced 2020
We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as…
The importance of building brand awareness through Amazon advertising
In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median…
