ML 20200305
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Category: Digital Marketing
ML 20200304
The post ML 20200304 appeared first on Marketing Land. From our sponsors: ML 20200304
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among…
ML 20200303
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Soapbox: What if I told you PDF’s biggest moment is yet to come?
This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an edge for content creators. Let’s start with the basics: PDF is reliable. It will always look the same down to the last design pixel…
Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences In a few weeks, Facebook will be…
Stories are coming to LinkedIn
LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the ranks of Snapchat, Facebook, and Instagram. “We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing…
ML 20200228
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Facebook blocks mobile app advertisers from using device-level data
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer…
ML 20200227
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