TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot….
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American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among…
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This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an edge for content creators. Let’s start with the basics: PDF is reliable. It will always look the same down to the last design pixel…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences In a few weeks, Facebook will be…
LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the ranks of Snapchat, Facebook, and Instagram. “We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing…
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Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. With the change, Facebook mobile app advertisers can no longer…
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