ML 20200317
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Category: Digital Marketing
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has implemented a temporary automatic review process to weed out content that potentially violates policies as in-office staffing in certain locations is reduced. Automated process. To…
COVID-19 and corporate social responsibility in search engine marketing
On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US…
ML 20200316
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Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube makes an exception for coronavirus ads, Instagram tests new feature for live stream posting…
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson from Facebook said. Here’s what it looks like: Image: Facebook As shown in the screenshot…
Speaking our language: How to pitch marketing operations on new martech
“Our solution offers exponential revenue growth opportunities and our customers say it’s super easy to set-up with most any middleware. You’ll be fully operational within a day.” We know this sounds familiar to those of us on a marketing operations team (MOPs) that’s been tasked with evaluating a martech purchase. “Business lingo might resonate with…
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. Simple, fast, and free. Snapchat said the Lens Web Builder was developed with three key values in mind: simplicity,…
ML 20200312
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Vox Media’s new ad network connects advertisers to local media audiences
Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert Local is an extension of Concert, Vox Media’s programmatic ad platform that launched in 2016. Advertisers using Concert…
