What is Marketing Automation? Marketing Automation is a talking point. In some form it has been around since the 1980’s, and has been adopted by large multinationals for some time. But it is evolving and growing. It is becoming more relevant for a wider range of business sizes and types. As more and more MA…
New report reveals content marketing budgets, benchmarks and the key trends for 2016 in the UK and other countries Content marketing is one of the most important component parts of digital marketing. Every year we survey our members asking what they think will be the most important marketing trends of the year ahead, and content…
5 Options for charging fees and paying for agency resource There are a wide range of agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type of agency and client engagement as you seek to agree what is a practical, mutually beneficial…
New tools make it easier for businesses to manage their incoming messages Importance: ★★★★ For Businesses using Facebook for customer service Recommended link: Facebook’s official announcement It’s been a good year for Facebook with the number of business pages jumping by more than 10 million since April 2015, and is now at 50 million. Facebook…
New broadband statistics showing uptake increasing dramatically around the world to give opportunities for richer digital experiences Digital Marketing advances with the increasing provision of digital technologies for consumers. The better the digital technologies, the more opportunities for marketers to utilise them. Broadband is a key enabling technology for advanced in digital experiences, especially since…
The big issues facing Digital Marketing Managers in 2015 Almost half of the UK’s 16 billion pound advertising spend goes on digital campaigns. This is because advertisers have had to chase changing consumer habits. Time spent online among the UK audience has doubled over the past decade, driven primarily by tablets and smartphones. Digital marketing…
Digital marketers need to know the basics of metadata Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount of people online, from 15.7% (2005) to 45% (2015) as a percentage of…
The key to start-up success is planning and discipline Starting a business is no mean feat, there are a vast number of factors which need to be considered and a successful business model needs imagination, insight and inspiration. Implementing the business model can be even harder than creating it, and needs determination and discipline. You…
An integrated small business campaign example I awoke on the last Friday of November to the usual Black Friday hangover. On checking my emails I was inundated an avalanche of offers in relation to that American import which, like Halloween, is now huge over here in the UK too: Black Friday. With the Argos, Currys,…
When Shanghai Disney Resort opens towards the beginning of 2016, it will represent just the latest move by western companies determined to entertain and profit from China’s new middle classes. Chinese household spending on entertainment and leisure activities rose 56% in just one year between 2010 and 2011 and the rise in entertainment spend is…
