‘Tis the season to be influencing With the holidays in full swing, so many brands are competing for the attention of the same customers. This is where brands need to get more creative by working through trusted sources, such as bloggers, to get more opportunity to reach and influence their audience. With approximately 200 million…
UI Design Principles That Every Mobile App Developer Must Abide By User Interface and user experience go hand in hand and as a designer, you can ensure exceptional UI for your mobile app only when you follow some tried and tested UI design principles. The user interface design for a mobile app is different than…
New survey shows better communication between departments is needed to create better content Content marketing certainly isn’t new anymore. A huge number of brands already have well-developed content marketing strategies and are creating great content on a regular basis. This means there is more content than ever before, and so brands need to publish compelling…
Good quality pictures are key to getting your content shared, here’s how to create them The value of DIY visual assets cannot be overstated – they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as…
The Art of Listening: Put your Influencers’ Needs Before Your Own Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not…
Walking the content marketing tightrope Content marketing can often be a balancing act. The goal of most content pieces is to create shareable content that your audience will want to share with their network. The aim is to increase your reach and make new contacts aware of your offering. Most consumers (9 out of 10…
Boost your conversion rate by testing these different trust, engagement and experience factors No retailer can succeed in modern-day commerce without a web presence. But simply running an online store doesn’t guarantee a boom in revenue either. To become a successful retailer, you must work out an effective strategy, which is undoubtedly a time-consuming process….
Research reveals how UK marketing consultants and small agencies promote themselves Over the past few months my team at OST has teamed up with Constant Contact to produce a research report into how UK marketing consultants and small agencies promote themselves. The UK Marketing Consultants: Digital Marketing Report offers a fascinating insight into the marketing…
Expert tips for choosing the right Email Marketing Software Choosing the right email marketing software is tough. There is a jungle of vendors out there and it is often hard to see what all of the vendors exactly do? But before you go out and fire up google for a wild and unsatisfactory search, read…
Showing how switching from working client to agency side can help your career progression After spending the best part of a decade as an in-house client-side marketer, I recently made the decision to experience life as a marketer within an agency. My ambition is to continually develop myself as a rounded marketer, something I’ve tried…
