3 key steps for fueling your performance with the latest news and information Google Reader is now long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than…
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016 Digital media presents a huge opportunity for marketers, but the scale of the online space can be daunting. Our latest infographic visualises what happens in just one minute on the web. The number of Google searches,…
Use these stats as a basemark for your mobile app development plan Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one’s bank account is frequently most easily done via well-designed mobile apps. Businesses of all sizes, whether SMEs or…
Taking a more systematic approach to discover why your website visitors are not converting What’s stopping you from converting more of your website visitors into sales or leads in the year ahead? One of the reasons, that we’ll explore in this article, is a lack of tangible insight. There’s often a mistaken understanding that analytics…
Use these 3 tools and 4 techniques to save time keeping up with digital marketing developments Four years ago (how time flies) Dave Chaffey wrote about taming the social media fire hose. With so many tweets and Facebook and LinkedIn updates sent every minute hoping to impart advice, even if we narrow that down to…
5 content marketing lessons and insights from Buzzfeed founder Jonah Peretti Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. According to Buzzfeed, 2014 revenues surpassed $100 million and their post in February asking…
Using quizzes to drive e-commerce sales Social media is a tricky too to apply. You can use social networks to engage your fans, conduct discussions or ask for the opinions, but at the same time it may be really hard to get a real profit out of your audience. Very often marketers are getting excited…
An Introduction to E-Commerce Integrations on the Major Social Media Platforms Social shopping was a major trend in 2015 amongst all the social media platforms with brands like Facebook, Twitter, Pinterest, YouTube and Instagram adding e-commerce integrations to their platforms. These companies are rolling out new forms of advertising and native shopping features as they…
Twitter Advice for those just starting off with the platform You’ll know that Twitter is a platform worth taking seriously as these statistics show: Twitter has 316m monthly active users. (Source: Venturebeat) 500m tweets are sent per day. (Source: Expand Ramblings Report) 80% users access Twitter on mobile. (Source: Statista) Given these stats, it’s no…
How mobile marketing can support bricks and mortar retail Did you know that 1 in 3 online purchases during this year’s Black Friday were completed on a mobile device? Mobile is now considered a channel in its own right – which is great news for offline retail. That’s right, offline retail. Contrary to what you…
