New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to take up these new trends than…
The self-proclaimed “world’s gathering place for all who thrive on the business of consumer technologies”, CES 2016 has been as popular as ever. Here’s our roundup of the most important new tech innovations relevant to marketers. More marketers than ever from across industries are now attending the huge Consumer-Electronics show, CES which takes place every…
Follow these SEO trends for better rankings in 2016 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to…
What are the ideal roles for an effective data analytics or business intelligence team Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you put similar people together in the hope they’ll ‘get each other’, be more productive and…
The low-down on Twitter’s new conversational ads Importance: For existing Twitter advertisers Recommended link: Twitter announce conversational ads Well, it’s the first full working week of the year and we have the first new social media platform release option to consider. It’s a minor one in the scheme of things, but worth knowing about if…
Why Your Marketing Department Needs a New Marketing Plan and Marketing Budget — and Some Templates to Get You Started Managing a marketing department often means having to prove that your marketing budget is money well spent. Since the ROI of marketing isn’t always obvious, it can be easy to get caught up in the…
New study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales and financial and IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted and newer, faster and more efficient…
6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real, sustainable,…
Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what has become an annual crystal ball gazing love fest… So what’s in store leading up to next year’s channel hopping search for an alternative to The…
5 types of online audience surveying tools to help create a more customer-centred website and brand Web analytics tools such as Google Analytics are used by nearly every company since they provide valuable quantitative data on site visitor behaviour. No surprise there. But web analytics systems don’t give direct qualitative feedback from site visitors and…
