What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess…
Should you just live “in-the-moment” or should you plan ahead using different planning horizons? At Smart Insights we believe that businesses with a more strategic planning approach to their marketing and digital marketing are more likely to succeed in the long-term, despite the fact that many businesses don’t have a long-term digital or marketing plan….
Technical options and tools for creating more engaging content marketing A brief history of animation on the web. Since the beginning of the Internet, the web has been constantly and rapidly evolving. The evolution of the web has been directed by predominantly 2 conflicting factors. The first factor being content providers and readers who are…
WordPress offers a host of opportunities for marketers. Here are seven essential techniques for managing your WordPress site. The primary goal of every online marketer should be to achieve maximum visibility for the site they’re promoting, while also facilitating an optimal conversion rate, in the most efficient way possible. To do this, many marketers have…
Website visitors do not want obvious personalisation as much as they would like to believe something is personal The chances are you have received an email addressed to “Dear [First Name]” or similar? Email marketers appear to forget to include our actual names from time to time. It is annoying and we all laugh at…
The why and how of omni-channel B2B marketing Omni-channel marketing is a buzz phrase that is used interchangably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. I had the opportunity to sit on a panel at The Big Social Media Conference in Manchester in July and discuss how…
7 examples of landing page design techniques inspired by the growth in mobile usage The technological progress of the 21st century has made online users more choosy and difficult to interest than ever before. If we take a look at the evolution of the web, it becomes almost impossible to believe that it all began…
Are you exploiting the scale and marketing options of YouTube? YouTube is no longer a new media platform, this year it enjoyed its 10th Birthday! You’ll know it’s big, which gives opportunities to reach mainstream and audiences as shown by these latest stats from YouTube: YouTube has more than 1 billion users Every day people…
Email Still Outperforms Social Media for Engaging Your Customers With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees their posts, and when they do, is distracted and often uninvolved. The proof is in…
A Q&A with Liam Fisher of Built Visible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital…
