What are the options to make use of the one-to-one marketing model to deliver targeted messages It was way back in 1999 that Peppers & Rogers asked: Is your company ready for One to One Marketing? What are the options today for one to one to encourage greater interaction with your online contacts? Has the…
Outlining solutions to your email marketing challenges Email marketers have taken long strides in the never-ending race to keep up to the changes in email marketing described in Tim Watson’s post describing the latest Email trends for 2016. When email design for multiple email clients was a struggle, email renderability on multiple mobile devices was…
A social media policy is crucial if you want to be in full control of your social media interactions One social media gaffe can ruin the reputation of even the strongest brands out there. No marketer wants to face a host of outraged consumers. Social media might be the best thing that ever happened to…
SMEs/SMBs with offline businesses models can still utilise digital marketing You would be forgiven for thinking that the days of bricks and mortar stores are numbered due to the rise of Internet shopping and dramatically increased usage of Smartphones to make purchases when on the move. Certainly, online shopping is fast becoming the norm as…
What sets apart those digital marketing strategies that you read about in case studies, from those failing strategies that never see the light of day? Aside from the impact that budgeting and available resources will have on the outcome of any strategy, there are some steadfast rules you can stick to, to give your digital…
4 trends Email marketers need to stay on top of in 2016 and one trend you might decide to let pass you by this year… The heart of (email) marketing is about providing customer-centric experiences. For email this is the mantra of right message, right person, right time. The closer you get to this the…
Digital marketing models can provide useful frameworks for digital audits, planning and strategy. If you are a marketing manager needing to create a digital marketing plan or conduct an audit or review online communications, models provide a helpful flow as to what to include and to ensure nothing is missed. Previously, in 2013, we created…
Panda Integrated into Googles’ Core Ranking Algorithm Importance (Webmasters & SEO Consultants)Recommended Source: 7 Steps to Successful SEO Guide. Over the weekend (8-10 January 2016) there were mutterings of changes to the Google Algorithm, with a new Penguin update being deemed the most likely candidate. However, earlier this morning (12th January 2016) news started to…
Latest report shows the current state of B2C social media use in different industry sectors Social media is today and established B2C marketing technique. Originally sold as a marketing ‘silver bullet’, we’ve seen a bit of a backlash against social media in recent years because expectations have failed to live up to reality. However, it…
You don’t know if it was a good idea until you’ve tested it! A/B testing is used to arrive at the best option to meet the goal for a page or series of pages. Usually it’s to maximise conversion rate. Businesses want to take the best decision, or the most appropriate decision, for a given…
