ML 20200324
The post ML 20200324 appeared first on Marketing Land. From our sponsors: ML 20200324
Category: Digital Marketing
ML 20200323
The post ML 20200323 appeared first on Marketing Land. From our sponsors: ML 20200323
Everything you need to know about B2B Marketing Automation
Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage,…
WPP wants to train 50K employes on AI. Here’s how they plan to do it.
Last month, WPP, the holding company for multiple agencies and networks including Oglivy, GroupM and Kantar, released its annual results for 2019. The company put forth a number of objectives across various business units, but one line especially caught our eye: “In the next two years, we plan to train 50,000 people to be able…
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re…
The cross-channel stress test – election year communications
Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they looked like websites built in the 90s on cutting edge Netscape and Internet Explorer browsers. There was no Chrome to speak of back then, no Firefox, no Safari,…
A look at Google’s recent COVID-19 related policies in search
There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global…
ML 20200319
The post ML 20200319 appeared first on Marketing Land. From our sponsors: ML 20200319
ML 20200318
The post ML 20200318 appeared first on Marketing Land. From our sponsors: ML 20200318
Authenticity is now more important than ever during the coronavirus
My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams about extra things you might do with your marketing to help…
