6 simple reasons why you should start to build Influencer Marketing into your Content Marketing strategy Working in the world of digital is exciting, fast-paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and brands want to explore new options. It’s the nature…
Discuss and find out the latest news in our new Community feature. Long time users of Smart Insights, might remember ‘Digital Marketing Answers’ which was a forum for asking questions which we and other members would answer. It was a great way to find out what you wanted to know and covered questions from how…
What we discovered about the growing use of digital media and tech which will inform our strategies for next year We are now well and truly into 2016. How time flies. The busy and hectic world of digital marketing always has its eyes on the year ahead, interested to see what the latest new tool…
The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download) What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer opt-in consent used in nearly all consumer contact will not be sufficient under the new…
Facebook reactions to roll-out worldwide after testing Importance: Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page covered the new alternative Facebook Reactions in her Smart Insights post where she showed how Facebook…
Facebook Audience Network (FAN) to focus on mobile targeting initially Importance: (For Digital Advertisers or publishers) Recommended source: Facebook Developer News What is it? Facebook Audience Network launched back in October 2014, and was a way to leverage Facebooks ad offering and expand it to other platforms. In layman’s terms, Facebook had a lot of…
Use predictive modeling to give your campaigns an edge over competitors The Search Engine Marketing Professional Organization’s 2015 State of Search Industry Report provides several valuable insights derived from both marketer and agency practices over the past year. The most useful conclusions center on three forms of advertising: paid search, social media, and display media….
Our look at the latest trends in digital media and technology and how they will impact marketing this year At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when I…
How forecasting as part of marketing planning can help you set more accurate marketing objectives defining future opportunities Forecasting is a key part of the process for creating marketing plans, both for annual investment and for individual campaigns. Creating more accurate forecasts of the returns from digital marketing is now essential given the growth in…
Case studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim…
