Research reviewing factors that can limit conversion Retailers will know that there are many factors that can limit online conversion resulting in between 95 and 98% of visitors to an online store not converting on average (based on our compilation of cross-device online retail conversion rates). This infographic combines the results of different surveys to…
Unexpected announcement of new ‘Privacy Shield’ means transatlantic data transfers won’t be stopped Importance: (For International Marketers) Recommended source: EU Press release on new Privacy Shield In a surprise move, which few predicted, the EU and US have hammered out a replacement to the safe harbour agreement, to facilitate transatlantic data transfers. The announcement came…
Setting specific objectives that help dictate your online marketing budget Deciding on a budgeting strategy for SEO and PPC can sometimes be tricky. There is not necessarily a one-size fits all blueprint that organizations can follow. It is oftentimes a balancing act between the organization’s long-term and short-term goals. Developing a SMART objective that can…
Facebook will decide which stories are relevant and so have a greater organic reach based on qualitative user feedback as well as post engagement Importance: (For Facebook marketers) Recommended Source: Facebook Newsroom – useing qualitative feedback to show relevant stories Online marketers are often butting their heads against Facebook’s organic reach. If you can get…
Creating quality online customer support can turn prospects into sales How many times have you raced into a store to quickly pick up a few things and immediately looked for a brightly colored vest to find a sales assistant or customer service person to help you out?And how many times have you scurried from aisle…
2015 was an exciting year in the world of search engine optimization and social media marketing. The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes and employ the latest and most…
How to optimised sales messages can give your revenue a huge boost On many ecommerce websites one of the first things that is discussed is the design and ‘feel’ of the site. Phrases such as ‘I want the site to look clean’ and ‘slick’ are a frequent occurrence. Yet it is important to note that…
Convincing “the boss” of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do more. However, working in real-world organisations, we need to make the business case to convince…
The top CRM systems for investment companies to consider Today, the majority of investment advisor firms have indicated growth as their business priority. The advisory firms prioritizing growth intend on achieving the development primarily by adding new clients organically. Advisers interested in customer acquisition inevitably face operational challenges that can threaten their ability to serve…
Technology is advancing at such a rapid pace and many businesses are struggling to keep up. In recent years, the introduction of 3D printing, intelligent robots and self-driving cars are all facilitating a technological change that is happening at lightning speed all around us. As soon as authorization has been passed, installation occurred, implementation process…
