Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail sales according to Emarketer. That’s a…
Use this simple calendar for retailers to ensure you don’t miss any of the key dates for your ecommerce site this year One of the most important aspects in any e-retailer’s strategy is to adapt your marketing plan and website content in accordance with different e-commerce events. Dates for events such as Christmas and Valentine’s…
Retailers: How to earn your customers love this Valentines Valentine’s Day is just days away but this won’t stop businesses, both online and brick and mortar, from capitalizing on last minute sales. According to a new infographic by The Shelf, nearly two thirds of Americans wait until the last week to make their ‘love-showering’ purchases!…
Most product launches are complete failures. This product launch example shows the ingredients for a succesful launch In fact, it’s been reported that about 70% of all new product launches fail within the first year.1 While product launches require input from many teams, if anything goes wrong the blame always points to the marketing team….
A quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and programmatic marketing which gives marketers the opportunity to purchase advertising more efficiently and – given…
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they deem as “Official Representatives” of a topic, if they would like to request changes to the…
Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and for some very good reasons, which we will discuss in a lot more detail in…
Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan’s Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at mobile advertising technology platform and is a co-founder of Hatch London, an agency that…
First view lets brands get their video seen on Twitter Importance: (For big brands advertising on Twitter )Recommended source: Twitter blog Yesterday Twitter announced the release of a new ad product which opens up Twitter’s most valuable real-estate for brands to get their message across. Called First view, it allows brands to pay to have…
Please complete our survey on Content Marketing in Europe and receive a free copy of the research report In recent years, Content Marketing has been rated my marketers as one of the most effective marketing techniques. Indeed, our informal poll of Smart Insights readers asking about current digital marketing trends has shown that in 2013,…
