A simple introduction to on-page and off-page SEO factors With every website vying for a moment in the spotlight, and viewers becoming more discerning between the value of various websites, the subtleties of search engine optimisation has become crucial in ensuring your websites visibility. By reading through this infographic, you can review 16 success factors…
It’s best to test these 4 design elements before using them across your site It’s real easy to jump on the band wagon and employ design and usability elements that everyone else is using. But have you done your research to see if those elements could be detrimental to your conversions? Before you leap, here…
Twitter tweaks timeline to show most engaging Tweets top Importance: (For Marketers using Twitter)Recommended source: Twitter’s blog Twitter has been grappling with a series of problems of late. Falling share price, stagnating user growth and some high profile exits from some of the top brass. It’s looking to re-invigorate itself, and has decided to do…
With the majority of email now read on smartphones, to be effective, your emails have to stand out from the crowd There are a lot of boxes to tick to design a successful email. It needs to be on brand, it needs to stand out, it needs to work on multiple devices and it needs…
Debunking the misconceptions that may prevent you investing wisely in strategies and resources while creating Social Media Campaigns As many as 72% of all internet users are active on social media, with 936 million daily active users of Facebook worldwide, one billion YouTube users and 270 million active Twitter users. And these figures are only…
Conducting market research is a must for businesses of all sizes For any business, market research is vital for survival and growth. Not only does it allow you to reduce business risks, it also helps to improve the competitive nature of your SME. Market research is the foundation of marketing. As a result, all components…
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year. But, as we’ll see in this post, the most popular social media sites vary a lot…
New report helps prioritise foreign language content for marketing overseas International marketing provides access to vast new markets, and millions of prospective customers. The opportunities are vast, but it is seldom easy. One of the greatest expenses when starting out with an international marketing campaign is converting all of ones content into several different languages,…
Your menus may be letting you down. Here’s how to perfect them When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a hard look at the different types of navigation they are providing. If some visitors…
Dark Social can be a sinister force that wrecks your budgeting models, unless you account for it You may or may not have heard of ‘dark social’, but I can guarantee if you use social media, you will have created ‘dark social’ visits. That is, if you have ever seen an interesting news story and…
