Email is a powerful marketing tool, but like any other channel, trust is key The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn’t when it comes to email marketing. People are increasingly frustrated by the number of emails they…
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a company wishes to compare the performance of two email templates, compare the performance of multiple…
Automated customer lifecycle marketing will be the future of email marketing To look forward to the future of email marketing 2020 – a new report I have contributed to from Litmus, I believe we need to look back to appreciate how little the support for marketers from email marketing platforms has evolved to deliver customised…
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing and operating these models. From Barclays to John Lewis, Cineworld to Pizza Express, businesses…
Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new subscriber or lead…
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities which make it difficult to track some on-site user interactions which are helpful to know. For…
New announcement that Accelerated Mobile Pages (AMP) are starting to appear in mobile news carousel Importance: (For Site Owners / Design and CX professionals ) Recommended source: Accelerated Mobile Pages project and latest announcement Update February 2016: Google has started rolling out Accelerated mobile pages to certain mobile search results. The changes have come a…
The potential to completely transform your digital marketing using any combination of these five emerging technologies is not to be underestimated Technology and marketing go hand in hand, and more so than you might think. If it were not for the technological advances in the 1980s and the emergence of databases then relationship marketing would…
Facebook rolls out instant articles to everyone on April 12th Importance: (For Publishers) Recommended source: Facebook Media Facebook’s Instant Articles is only nine months old. But, given its great success over that gestation period, Facebook has now deemed it developed enough to be unleashed on publishers of all stripes. What is Instant Articles? If you…
Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting…
