A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus…
Interview with Sarah Gill, Digital Marketing Manager at Newcross Healthcare solutions Is the customer at the centre of your strategy? That’s the current discussion as to how organisations are shifting their digital strategies to appeal to the demands and requirements of their audience. But to really embrace the voice of the customer, organisations need to…
15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers often have a strong level of trust in your content and brand. It’s also easier…
Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states that lead generation (85%) and sales (84%) will be the most important goals for B2B…
A new report showing retail product reviews are critical to boosting ecommerce revenue Online businesses are often a bit wary of reviews. What if a disgruntled customer ruins your reputation by posting a long angry review all over your lovely product page, which has been designed with conversion in mind? But you should never shy…
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course I don’t mean bulking up an email database with poor quality data. I’m talking about more customers and potential customers who want to hear from you. Good…
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to…
Showing how integrating personalisation and automation can deliver a more personal experience Long gone are the days when a website was a ‘one size fits all’ online brochure. Now your web presence needs to play a fundamental role not just in reaching prospects, but also leading them through a personalised customer journey toward conversion to…
A visual guide to content marketing tactics which will become more popular this year This year is going to bring changes to not only how content is consumed but also how it is published. Here are a few Content Marketing Trends which are going to usher in an exciting year for content marketing. Social media…
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I am not alone. The majority of my students seem to have experience of the platform…
