The best time to send depends on the content as well as the audience As a product and/or service provider, one way of reaching your customers is through email. It is one of the least expensive methods of connecting with your clients. You create a well-crafted message and simply send them to your recipients. Then,…
3 strategies to ensure you are using customer data ethically and effectively If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” “They” includes everyone from social networks like Facebook and Twitter to Google (and just about…
Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) Smart Insights created a…
Using a bottom-up model to guide your analysis, you can gather amazing insights from the data you already possess The key to data analytics lies in asking the right questions, but success can often hinge on the person who is asking those questions. Traditionally, organizations have analyzed their businesses from the perspective of the boardroom,…
AI isn’t going to take your job. It’s going to make you better at it. When Deep Blue beat Garry Kasparov in 1996, it was a testament to the incredible number crunching power of a computer. Deep Blue was capable of evaluating 200 million moves per second, and no one has ever since built a…
A review of 3 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are…
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be…
Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automate relevant, real-time communications integrated across desktop and mobile…
What is it? Does it matter? Do I already have one? Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. And we’ve learnt that 2016 has seen it double again, to a massive 3,500 comapnies….
The best tools for understanding your online marketplace? I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” for digital marketing, so here they are… 2016 update: I originally created this list in…
