Our recommendations and reviews on email marketing broadcast software options I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines. This post highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an…
3 SEO techniques not to use and 3 recommended techniques to take advantage of Google’s RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created in the SEO universe have refused to settle down. That’s saying a lot. because…
Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it’s also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to…
Google have released a revised version of their Search Quality Raters Guidelines, 5 months after their first (official) incarnation. Importance (Webmasters & SEO Consultants)Recommended Source: Google Quality Rater Guidelines Google released the very first “official” Search Quality Raters Guidelines back in November 2015 and they have just updated it again. To find out a little…
Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social media efforts against some of the best in the industry. If you work in B2C…
Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, there’s only one brand. Yet, companies…
10 ways to segment website visitors using Google Analytics When I work on Ecommerce projects to identify methods to increase conversion I always start with a structured analysis of current effectiveness of customer journeys using Google Analytics to help identify potential improvements to site page templates to test. Note that to encourage use of Advanced…
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an…
Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks. AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts. One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all…
7 missed customisation actions in Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 10 years ago, I remember just looking at all the reports and thinking “wow, look at all that data”. Like may others I have…
